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Purpose: To effectively manage the store operations and P & L to succeed in driving store revenue and profitability by leading and developing a team to deliver excellent customer service to achieve sales targets.
| Key Results Areas |
Key Performance Indicators |
| Drive and manage the sales performance and profitability of the store |
- Achieve 'sales focus' targets.
- Achieve or exceed revenue targets.
- Ensure all promotional activity is planned and in place.
- Ensure product pricing and merchandising reflects Company standards.
- Manage and maintain all the store costs.
- Familiar with the store and forecasts sales trends to plan future activity.
- Has their finger on the pulse, knows what the competition is doing and takes action to protect and secure sales.
- Feedback commercial issues affecting their store to the District Manager.
- Identifies ways to improve sales and service.
- Implements action plans to achieve store results.
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| Monitor financial controls to maximise the profitability of the store. |
- Financial controls in place - compensation, shrink, credits etc
- Staffing levels are correct to manage staff costs and provide effective sales and service to customers.
- Understand financial controls including targets and margins to effectively manage a profit and loss account
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| Ensure the store team provide excellent service to our customers |
- Strive to approach every customer on the sales floor
- Ensure the team provide expert advice and guidance to our customers.
- Ensure the team have up to date product knowledge and communicate current and future offers to all customers.
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| Recruit, train and motivate a successful team |
- Recruit a team who are passionate about games and enjoy selling to our customers.
- Train the store team to achieve customer service best practice, improve product knowledge and selling skills to achieve targets.
- Coaches the store team to improve individual and team performance
- Delegate to ensure each team member has clear objectives for each shift.
- Create an environment that motivates the team through incentives, target setting and competitions.
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| Manage and maintain the store operating standards |
- The store appearance and cleanliness is to company standards.
- Store team's appearance in line with uniform policy.
- Maintains all legal requirements such as Video Recordings Act, Data Protection and Health & Safety
- All displays and merchandising are implemented and maintained to Company standards
- Ensure the company's internal audit procedures are implemented.
- Ensure the store's cash & banking procedures are adhered to.
- Ensure the store stock rotation and control procedures are maintained.
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Key Attributes
Sales Operation
- Consistent delivery and achievement of targets
- Establishes effective relationships with customers
- Identifies and responds to customer needs to achieve sales
- Demonstrates how to successfully gain commitment from staff to achieve goals
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People Management
- Provide direction for their team with a hands on approach
- Continually motivates the team, provide honest feedback, praise and encouragement.
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Commercial Awareness
- Is aware of the current market place/trends and has thorough product knowledge.
- Has an understanding of competitor activity and strives to remain ahead.
- Knows the business and local surroundings.
- Understands the needs of the business and is proactive in achieving them.
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Communication
- Understands the importance of communication to achieve results.
- Is able to communicate at all levels in any situation.
- Uses all available resources to update the team.
- Is confident and able to adapt style and approach.
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Person Specification
Essential criteria
- Proven experience in retail or service industry sector
- Proven track record of delivering results
- Proven experience of managing and leading a team
- Proven track record of developing and training a team
- Experience of managing the profit and loss of a store
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Key Attributes
- Passionate about selling
- Excellent product knowledge and has a natural passion for the games business
- Thrives on delivering excellent customer service
- Enjoys motivating and leading a successful team
- Flexibility to utilise different commumciation styles to influence and achieve buy-in.
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Key Contacts
Internal
- RDO and District Manager
- Store Manager/Assistant Manager and colleagues
- HRBP, LDO and District Trainer
- Regional Office and Support Centre
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External
- Customers
- Suppliers
- Trading Standards
- Contractors
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