Mr. Magorium's Wonder Emporium is the strangest, most fantastic, most wonderful toy shop in the world. In fact, it's a magic toy shop and everything in it comes to life, including the shop itself. The Emporium asks only one thing of its customers; you must believe it to see it.

When Mr. Magorium (Dustin Hoffman), announces that he will be handing over his wonder-expanding shop to Molly Mahoney (Natalie Portman), the shop decides to throw an unusual tantrum and all the once sparkling, colourful toys turn grey and quiet. Only Mahoney with the help of 9 year old Eric (Zach Mills), and sceptical accountant Henry (Jason Bateman) can help save them, if they can find the source of magic inside themselves.